RecycaFone Identity
RecycaFone is an innovative and optimistic new company that helps people by purchasing their used mobiles and selling them to developing countries as an affordable means of communication.
I was asked to design the logo and identity for the launch. The identity needed to stand out from RecycaFone’s competitors and have a distinct personality.
By re-using the ‘R’ I created a mark which not only represents RecycaFone’s nature of business but also relates to their environmental goals.
Image 1 of 7 / Logo reversed out.

Image 2 of 7 / Color logo.

Image 3 of 7 / RecycaFone business card, compliment slip and letterhead.

Image 4 of 7 / Envelope.

Image 5 of 7 / Typography guidelines.

Image 6 of 7 / Typography color guidelines.

Image 7 of 7 / Logo color guidelines.
