RecycaFone Identity

RecycaFone is an innovative and optimistic new company that helps people by purchasing their used mobiles and selling them to developing countries as an affordable means of communication.
I was asked to design the logo and identity for the launch. The identity needed to stand out from RecycaFone’s competitors and have a distinct personality.

By re-using the ‘R’ I created a mark which not only represents RecycaFone’s nature of business but also relates to their environmental goals.

Image 1 of 7 / Logo reversed out.
Image 2 of 7 / Color logo.
Image 3 of 7 / RecycaFone business card, compliment slip and letterhead.
Image 4 of 7 / Envelope.
Image 5 of 7 / Typography guidelines.
Image 6 of 7 / Typography color guidelines.
Image 7 of 7 / Logo color guidelines.